It’s becoming even more important to disclose the work you do with clients, particularly if it isn’t clear you’re working with a company on their online efforts.

The FTC recently released their “Dot Com Disclosures,” (PDF download) which spells out what is OK and what is not.

Our own Lisa Gerber wrote a blog post a few weeks ago, detailing why we write (client) on things we tweet, Facebook, pin, update, or connect on behalf of clients.

In the comments, she got a lot of flack, ranging from “people won’t read it if you say it’s on behalf of a client” to “that’s ridiculous.”

Well, now it doesn’t matter whether or not you think it’s ridiculous. It’s no longer just a guide or a rule, it’s now required. (more…)