Today’s guest post is written by Hilary Marsh. 

For your content marketing, you may be wondering what topics to focus on for your website’s home page, as the centerpiece and subject line of your e-newsletter, highlights on Facebook or Twitter, or for your next white paper or blog post.

To find the answer, consider yourself a DJ for your content.

What content will you play for your audience today? How will you mix it up so it’s new and fresh while not overly unusual? How will you know how much they like it?

Think of social media as your club floor, your blog as the radio, and your website as a wedding. (more…)