Mozilla recently announced their new version of Firefox (Firefox 4) will include an anti-tracking or a ‘Do Not Track’ function allowing users to be in more control of what data is shown to them through Internet browsers.
Because of the recent Federal Trade Commission (FTC) endorsement addressing advertisers to limit the amount and use of behavioral Web tracking, the FTC countered their declaration by reaching out to the Web developers asking them to include anti-tracking functions into their new software. (more…)