This first ran on Dec. 23, but we are re-running guest posts from the holidays to be sure you didn’t miss them!

Guest post by Doug Davidoff, founder and CEO of Imagine Business Development.

I am not a PR professional. I’ve been exposed to, and used, PR professionals in a variety of ways:

* As the owner of a growth-oriented business,
* As an author and speaker, and
* As a marketing and sales advisor to my clients.

I’ve seen the wonderful things PR people can do. However, there are very few that have earned “a seat at the table” with CEOs and senior executives.

In my experience there are three gaps that PR and social media professionals must bridge if they want a seat at the table and to be treated with the seriousness they deserve: (more…)