This post was already cooking in my brain last week and then Gini Dietrich wrote about  social media in Egypt. She got in my head a little bit but I have more to say, so pardon some of the redundancy (we could all use a little repetition, couldn’t we?).

I had a real estate developer client many years ago. They were very proud of the fact that they had Internet access in their homes and as far as they were concerned, I couldn’t make that fact prominent enough in all the messaging.

Really? (I thought).  Should we also mention that there are floors in the homes? And oh! How about telephone access? We need to include that. At what point do we realize social media isn’t so shiny anymore? When do we stop giving it credit for doing things like starting a civil rights revolution, or tumbling a company, because of an offensive tweet?

Every organization is online in some manner or another. It’s like having a telephone or a floor in your home. Only, some are better at it than others, just like some floors are a polished hardwood, and others are curling linoleum. (more…)