I keep seeing these long lists everywhere on how to use social media for business purposes and although a lot of them touch on some important factors, they are usually too complicated so I’m breakin’ it down for you.  It doesn’t matter if your company is B2B, B2C, or A2Z, online marketing programs all have the same four elements.

RESEARCH.

This element seems to be lost in most social media campaigns.  Without research, how do you know where your customers and prospects are playing online?  Are they on Facebook?  Are they on LinkedIn?  Once you find them, dig deeper and find out what they do on the social platforms.  Are they participating, looking for leads themselves, or not active at all? (more…)