By Russ Fradin (not to be confused by the picture of Lindsay Bell-Wheeler over there <—-)

We are all acutely aware of the value that social media brings to brands, and we at least acknowledge the existence of a good social media marketing strategy.

But what if developing a working strategy isn’t the primary issue when trying to bang the social media drum?

What if the issue is social media anxiety? You probably have at least one colleague who is just not very engaged on social media.

Their Twitter, Facebook, LinkedIn, or Google+ profiles are either barren or rarely updated, and they don’t bother to engage other users to increase their following.

While not everyone needs to be actively engaged on social media, it’s crucial for anyone in communications, marketing, or public relations to have an online voice and an audience.

PR people, in particular, should be developing relationships with journalists on Twitter, and spreading client news across their social media channels as a best practice.

So where is the disconnect? (more…)