Last week I was working with a group of CEOs and one of the leaders said to me, “How do I get my employees to use social media? None of them want to do it.”
It’s like pulling teeth sometimes. Most, if not all, use Facebook, YouTube, and Twitter in their personal lives, yet seeing that passion translate to work is oft missing.
And executives are frustrated.
The issue, though, stems from the difference in how people are invited to the social networks. (more…)