Communication and marketing via the web are quickly becoming one of the more powerful tools in business today. Because of its global reach, its efficiencies, and the ability to make it work for you while you sleep, the Internet is more effective than any of the traditional tools we’re accustomed to using.
Enter the enewsletter, or email marketing. According to The State of Retailing Online 2009: Marketing report, 89 percent of retailers cited email as the most successful marketing tactic overall. The benefits of email are just as great for B2B businesses. According to Shop.org, email marketing delivers sales at an average cost per order of less than $7, as compared to $71.89 for banner ads, $26.75 for paid search, and $17.47 for affiliate programs.