Today’s guest post is written by Eric Wittlake.
Be Authentic.
A chorus of advisors and consultants that have beaten the authentic drum in recent years.
It only takes a brief look at the world around us to realize we really don’t want to see authentic in social media. What we really want is something carefully constructed, with enough personality and individuality to look real instead of robotic.
Before you jump back on the authentic bandwagon, consider what a real authentic social media presence would reflect. (more…)