Something interesting is happening on Facebook. The big brands are not only joining in droves, but are creating stores from which to sell their wares.
When I first saw that P&G had launched not one, but six, Facebook stores, I screamed, “WHAT ARE YOU DOING?!”
But then I read that they’re not using the stores to sell; rather to glean customer insight. Sure they’ll sell products there, but that’s not their main goal.
That made me feel better. Here we’re talking constantly about not relying a platform you don’t own and then one of the biggest brands in the world slaps us in the face. (more…)