Because I had a lot of time to read last week (what with not sleeping and all), I got caught up on this month’s Fast Company.

The cover story is called “American Idol,” and it’s about Mark Zuckerberg and the pending IPO for Facebook.

Because of their IPO quiet period, Facebook did not comment. Rather the writers combined five years of interviews to put together 12 page story about the $28.4 billion CEO and the company he’s built.

Love him or hate him – or even love or hate Facebook – you have to admit he’s doing something right.

But what I found most interesting about the story was not how well Zuckerberg is doing in the CEO role (seemingly very well) or what he’s doing to protect his ownership as they go public, but what Fast Company thinks he will have to do to justify a $100 billion valuation.

And all of their ideas affect you. (more…)