There is an interesting conversation happening about using Facebook in place of a business website.

With 700 million active users on the social network, it’s hard to ignore . But should you use it as your only web presence?

Let’s say you have a retail shop, with only one location, and one or two employees. Developing a site, with a content management system so you can change it every time you have a sale or a promotion might be too cumbersome.

Is it easier to change content on a Facebook page instead of trying to do it on a website?

In order to really think through the conversation, I’ve developed some pros and cons to help. (more…)