We’ve been talking a lot (particularly this week) about the companies that are doing social all wrong.

Let’s turn the tables today and look at a company that is doing it exactly right.

The New York Times.

It’s not like they’ve been without fault. When they announced their online premium paid subscription model last year, many people flocked to RSS feeds that allowed them the same content they’d received for free for, well, free.

There was debate, both internally and externally, about whether or not the model would work.

At the time, I selfishly defended them. Because of Spin Sucks Pro, we need people to be willing to pay for unique and highly relevant content.

And yet, it’s still remains to be seen whether or not it’s actually going to make some money…nearly a full year later. (more…)