Today’s guest post is by Tom Bishop.
‘Everyone knows’ content marketing is now the primary method of communicating with the public.
That and Twitter.
Everything an organization, business leader, celebrity, athlete, or political figure has to say about themselves or anything else can be boiled down to 140 characters, right?
Tweets and Facebook posts are now regal declarations – the absolute truth, recorded for posterity to be criticized, repeated, and submitted as evidence should anybody doubt what was said.
So where does that leave the humble news release? (more…)