Today’s digital age is about connection, conversation, and candy. Alright, not candy. I couldn’t think of another C word and I love candy.

Connection, conversation, and engagement. Even transparency and honesty. Open your door, pull up your windows, let people in and take a peek around, and decide if they want to work with you or, better, want to refer their communities to you.

It’s changing the way media relations (or publicity) is conducted because no longer do clients have to rely on a PR pro’s Rolodex to get someone to pay attention to them. And no longer are the critics and influencers the traditional journalists. The critics and influencers are all of us – we can rate and review products and services online, we write blogs, we even write editorials that can be featured in places we garner a lot of attention. (more…)