Something interesting is happening with Google+. We’re all freaking out because we can’t import our Facebook and Twitter friends (you can export Facebook friends into Gmail now, if you’re patient and have a tiny bit of tech savvy).

Here we’ve spent years (in most cases) building communities on something we don’t own and guess what? Our friends and fans aren’t moving to the newest platform with us. Or they are but we don’t know it because not only do we not have their email addresses, we don’t have their Gmail addresses.

This is why it’s so important to build community on a platform that you own. Sure, you need all the social tools and the content curation and the fun apps that make your stuff look cool, but they all should drive people back to something you own.

In this case: A database.

Following are 10 things to consider as you add the newest social network to your toolbox. (more…)