Gini Dietrich and I get the question often, “What is the point of Foursquare? Why are you on it?”

Our answer?

So we can beat one another. That’s the reason. We just want to win.

So when David Tyler, Chris Pirillo, and Mike Schneider took the stage at BlogWorld East to talk about the marketing effect of gamification, I was in for a treat.

What Is Gamification?

Gamification is the act of applying the things that make games interesting to non-game activities. Baseball isn’t fun unless you start looking at the statistics such as ERA’s and batting averages, and then talk about it with your friends at the bar. (Full disclosure, I still don’t think baseball is fun even when you look at those stats but that’s just me.) (more…)