We talked yesterday about whether or not blogging is dead and, in the comments, there was a good discussion about the big scary ROI.

Some of the Spin Sucks community thinks the reason companies are abandoning blogs as quickly as they start them is because they haven’t figured out how to generate leads (and rightfully so).

Having specific landing pages tied to different pieces of content is a really effective way to track your leads and provide the sales team with a nice little pipeline.

While they’re not the end all, be all, they sure do help you track the people coming to your website or blog from both organic and paid search.

With that in mind, following are 10 ways to improve your landing page conversions. (more…)