Today’s guest post is written by Glenn Ferrell.
Last year, after a run-in with a spammer, Michael Arrington, the TechCrunch CEO, wrote an article which painted a pretty scathing picture of the PR industry:
“…we consider the PR industry, for the most part, the bane of our existence. …some PR firms will lie, cheat, manipulate and then just smear your reputation to get what they want…the whole PR profession really needs to get a grip …”
He wraps up by directing our attention to “scummy spammers,” “scummy web marketers,” and ”scummy black hat SEOs.”
You get the picture. (more…)