One of my favorite blogs is Harvard Business Review, not because I wish I’d gone to school there, but because they discuss really interesting ideas that aren’t echoed in the social media chamber (as Mark Schaefer calls it).  A couple of weeks ago, Warren Berger, the author of GLIMMER and GlimmerSite, wrote a post about using design thinking during business planning, in order to develop innovative and uber-creative products or services (think iPad and Nike+).

The post, titled The Four Phases of Design Thinking, explores question, care, connect, and commit as ways to relate to our customers, but also as a way to give us the ability to “fail forward,” or take risks that could produce failure in order to make the idea even better. (more…)