Today’s guest post is written by Jayme Thomason.

I spoke at a content marketing conference a while back, and sat horrified in the audience while another speaker advised an audience full of newbies that 50 short, keyword optimized posts are better than a few longer pieces.

I understand his intentions, and that he probably wasn’t condoning crap content. But what all those new, eager marketers in the audience heard was “quantity over quality.”

This is not good advice.

This is the mentality that is creating our global content pollution problem.

If this is the way we’re going to conduct our content marketing initiatives, then we’ve missed the point of content marketing altogether. The point I’m referring to is much like the concept of PR: Build relationships by adding value. (Read Lisa Gerber’s article for a great example of this.)

People are not stupid. They can tell when an article is stuffed full of keywords, and they know why: To bait them. (more…)