
Today’s guest post is by Adria Saracino.
When you’re a marketer, having “people skills” is more than just a line from Office Space.
Interacting effectively with clients is pretty much make-or-break for your career.
Do well with one client, and he’s bound to send you more customers. Do poorly, and, yeah, forget about it.
Still, the term “problem client” exists for a reason, and there are days when even the best clients can grate on that very last nerve.
As frustrating as these moments can be, I’ve often found the problem comes back to a breakdown in communication somewhere along the line, particularly when it comes to expectations on both sides.
For maximum productivity and minimal drama in a working relationship, following are a few tips for effectively managing client expectations.
Because, you know…you don’t want to be like Tom from Office Space. (more…)