Today’s guest post is by Andy Crestodina.
Sometime during sophomore year in college, I decided to wear red socks.
That day, I threw out all of my old socks and bought a dozen pairs of new red ones.
Since that day, I’ve only worn one color socks: Red.
Once people learn this, they often ask to check my socks when they see me.
And I often get the question, “Why?”
Honestly, it was a whim.
But after 20 years the effect is that when people see red socks anywhere, they think of me.
The outcome is personal branding. (more…)