On Friday, in the top five, I promised we would revisit the Economist article that Justin Goldsborough sent to me. Titled “Public Relations: Rise of the Image Man,” it’s a story that is a must-read if you are in the communication industry. I’m about to give you a Cliff’s Notes version (and my opinion), but please take 20 minutes later this week and read the full article.

It begins by giving the history of the more than a century of the industry’s “spinning” and ends by discussing the value of social media in our communication efforts (“the PR men are in danger of believing their own spin about the opportunities the online world will bring”). (more…)