Today’s guest post is written by Jason Konopinski.

In its simplest form, transmedia is a storytelling technique that ties multiple platforms together to tell a common story.

It represents a process where elements of fiction are dispersed across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience, with each medium making a unique contribution to the unfolding of the story.

A single story may present some elements through a television series or a motion picture with additional narrative threads explored in other media: Comic books, video games, or a collection of micro-sites, Twitter feeds, and online content. (more…)