Last night, Mark Schaefer was in town and we held a little TweetUp with 70 of his closest friends.

He and I were talking to Bob Reed about the book publishing process – Mark having just published Return On Influence and Geoff Livingston and me having just published Marketing in the Round.

I said people think the writing the book part is hard, but it’s really the promotion and book tour part that is hard.

He asked me if I was exhausted yet (I said yes) and I asked him the same question.

Bob asked some really interesting questions, which led to this: The rights for Mark’s Tao of Twitter has been bought by McGraw-Hill (his Return On Influence publisher) in order to get a second edition out very quickly. (more…)