Today I am here to argue the case for media relations.

Amid the ever-present search for better measurement tools, and recent emphasis on the importance of content marketing in PR, I feel this old friend has started to get a bum rap.

While it’s true traditional media can be an excellent tool for increasing awareness, my stance is it can also be a valuable, measurable way to increase leads and sales.

So, I ask you:

• Is media relations a good investment for your brand?
• Should media relations be a part of your marketing strategy?
• Should proven media relations expertise be a requirement as you choose a PR firm?

Don’t worry, you don’t have to answer those questions right now.

First, let’s look at evidence supporting my case, in the form of two mini case studies. I’m using two recent media relations examples – one from a client, and one that I experienced personally – to fuel the fire of debate.

Let’s explore … (more…)