By now it’s safe to say social media (in the context of business) has gone mainstream.

Sure, there are people who still scoff, but most of us in organizations are planted pretty securely on the social media bandwagon, and now we’re turning our attention to the details of implementation.

And this is when we often come to a somewhat disappointing realization: The way we run our organizations does not always seem to be compatible with social media. It’s not that we don’t have the social media skills or knowledge, but when we try to get it done, we find that elements of our culture, or the details of our processes, or even the basic expectations around behavior, get in the way of doing social media the way it needs to be done.  (more…)