At last week’s Vocus User’s Conference, I had the pleasure of sitting in on Adam Singer’s session.
He spoke about the importance of becoming a media company and about building equity in a community.
Last week, we talked here a bit about the importance of building your own community via your own website or blog.
Adam repeats that importance by saying, “Most companies are playing around in platforms someone else owns. Most companies are not building a hub for traction.”
Following are the four reasons you’re not a media company (yet) and Adam’s recommendations for solving these issues. (more…)