Beth Harte is one of the smartest, and most genuine, people I have the pleasure of knowing both online and off. I met her in person last March at SES in New York and she was everything, and more, that I expected.
One to not echo the social media chamber and provide real value to the marketing and communication worlds, Beth (along with another of my favorites – Anna Barcelos) champions the integrated marketing role. The two of them are the founders of the #IMCChat on Twitter, which takes place every Wednesday night at 8 p.m. ET.
And so begins my story of why Beth Harte is today’s #FollowFriday. (more…)