I’ve just learned about a new influence measurement tool called Peer Index. It is attempting to “help you discover the authorities and opinion formers on a given topic.”

It’s pretty interesting because it allows you to search by topic, by person, by region, and by sources (i.e. blogs, social, etc.).

Say, for instance, I want to know who the authority is on tree frogs in Singapore, I can search that term and find 10 people who might fit my needs.

I take a look at Tree Frog Treks, because they have the highest peer index, to see if they have anything that might behoove my client who sells tree frog food. (more…)