It’s another blood boiling week for the PR industry. I realize Spin Sucks got it’s name because, well, spin sucks. But sometimes it’s exhausting having to communicate over and over and over and over and over again that publicity is not PR.

Earlier this week, Matt Royse had a fantastic guest post on the seven ways social media is changing PR. In the comments, and later on Facebook, Jon Aston challenged the story by saying, “Are there really PR pros out there who still aren’t aware of this?” Oh Jon. I wish that were the case. Which will clearly be evidenced in this week’s fourth topic, which includes four stories.

Instead, we’ll  keep fighting the fight. (more…)