I’m tripping over thought leadership these days.
Stubbing my toes on #thoughtleader hashtags and barking my virtual shins on “how to become a thought leader” articles and posts.
Welcome to our digital world in 2013.
With the rise in popularity of inbound marketing, content creation, and the ongoing migration of offline to online, the terms “thought leader” and “thought leadership” are close to being overused.
Is “thought leadership” just business jargon?
As it turns out, no. (more…)