Guest post by Jason Verhoosky, creative director/owner of Old Beauty Design & Media.

As the father of a two-year-old, I am constantly reminded that it is not always necessary to tell the long story to get your point across. In fact, my loving wife reminds me on a daily basis that my daughter tunes me out after the first four to six words.

I share this little look into my life because it runs parallel to the way I think about writing blog posts and online communication in general.

We all know that time is a scarce commodity and that more and more demands are placed on our time every day. With the desire to stay in the loop, receive information in direct, digestible sound bites, and to maintain your readers’ attention, I submit the following five tips to a better blog post. (more…)