Today’s guest post is written by Jeff Hunt.
We just conducted a study which found companies who fully embrace social engagement have four times more business success than less-engaged companies.
Four times.
The study also found, in the most socially engaged companies, the chief executive officer and other C-suite executives are the vital advocates for change to make social engagement possible – and profitable.
But how do you help a CEO who doesn’t “get” social engagement get it? (more…)