Subscribe

Stay Smart With Spin Sucks

Join 100,000+ marketers and communicators who stay abreast of an ever-evolving PESO Model.

By subscribing you agree with our Privacy Policy.

Get in touch

support@spinsucks.com
P.O. Box 13013,
Chicago, IL

Today’s guest post is written by Jim Dougherty.

When I was a young Lieutenant in the Army there was a crusty Sergeant who enjoyed making my life difficult by telling me why I couldn’t do things.

He would always preface his thwarts with the phrase “by regulation.” One day my boss asked me about a project I was working on and I informed him that “by regulation” there were some restrictions to what I could do.

His response was simply, “What regulation?”

When I discovered the cited regulations didn’t exist, I gained a healthy appreciation for skepticism. (more…)