If you’re in the PR industry, you’ve certainly already heard about Facebook hiring Burson Marsteller to create a smear campaign against Google. But this is an important story to follow for everyone in the business world.

The gist of it is…earlier this week, USA Today reported that former CNBC tech reporter, Jim Goldman, was caught spreading lies about Google on behalf of an unnamed client.

Speculation grew and people assumed the client was Microsoft or Apple.

Well, it came out yesterday the client was, in fact, Facebook.

I’m not sure how that conversation goes when Facebook calls BM, but it’s something I’m thinking a lot about and will write about it next week. After all, Spin Sucks.

In the meantime, today’s Gin and Topics focuses on this issue. I encourage you to read the stories so you’re educated on what can go on when the tail wags the dog. (more…)