I spent most of this week in Oslo, Norway, preparing for, and speaking at, re:think.

The conference, imagined and led by Arnt Eriksen, is the only of its kind in Norway and to say they were extremely grateful and accommodating to have speakers from North America is an understatement.

Arnt is an advertising professional. He’s worked in the business for the past 20 years and has worked with some pretty big companies. He related a story to me about how difficult it is to do advertising in Norway for big brands because the strategy is typically set in the United States before it gets to them. (more…)