Today’s guest post is written by Allen Mireles. 

Recently I was introduced to the term “social cyborg” and fell head-over-heels in love.

I was familiar with the concept of a cyborg, a fictional character who has superhuman abilities due to mechanical implants, but this term was new to me.

As I read more, I became intrigued and found myself wondering: Is PR ready for the social cyborg?

The PR industry, like so many others, has been revolutionized by the fast pace of technological changes. We’re under pressure to master digital skills;  To become proficient in using the web to find information, build relationships, communicate with others, and measure the results of our programs.

It’s an exciting time, filled with endless opportunities for learning, but it can feel overwhelming. (more…)