This ran in the March issue of Franchise Times, which is why the bent is toward that audience. But I think you’ll get some value from the interview I did with Joel Libava, aka The Franchise King.

Are you getting tired already of experts and everyone telling you to get on the social networks without a real tie to your marketing strategy or business results?

Me, too.

There are lots of PR firms adding social media tools to their toolbox, and they should be. But they’re still doing PR, not just social media. And I think that’s important to consider. If an “expert” comes to you who only does social media, watch your back. These are the people who are taking advantage of a trend and trying to capitalize on it with franchisors who don’t fully understand how it all works. (more…)