Today’s guest post is written by John Fitzgerald.
A sizzle reel is a short promotional video. It can be used to promote just about anything and can include virtually any type of media – video, print, websites, photos, and radio sound bites.
Typically a sizzle reel is something the ad agency does when submitting for an award or pitching new business. But a PR firm can do the same.
In order to create a smooth collaboration between the PR department and the video editor who is hired to assemble the sizzle reel, I’ve created six steps to apply to any type of video project. (more…)