Joseph Knecht is the managing director of Vipa Solutions, a technology services company.
There isn’t a website that passes through Vipa deployment that isn’t filled with social icons, “Like” buttons, and various widget feeds.
All too often these elements are nothing more than design features that give the site a “socially strategized” look and feel.
As a kid on Long Island, a wise fisherman once told me, “Even the best worms will catch you nothing in an empty pond.”
Similar to a fishing expedition, creating an online social strategy greatly benefits from these three elements:
- Purpose
- Placement
- Process
Let’s explore each. (more…)