A couple of weeks ago, I spoke to a group of business leaders about the use of the web to grow their organizations.

During the conversation, the issue of personal branding came up.

I know, I know. There is a conversation about whether or not personal branding even exists.

For sake of this blog post, let’s lean on the side of personal branding as a way to build trust and loyalty for an organization.

Like Oprah or Richard Branson or Martha Stewart or Tony Hsieh. They all have businesses built around them.

On a much, much smaller scale, I also have a business built around me. It’s fantastic for business growth and it sucks for business growth. (more…)