When you have put a lot of time and effort into creating a news release, it can be hugely frustrating when you can’t get hold of journalists, or the story is turned down by your target publications.

Hours have been wasted with no results to show your client, meaning you have to keep pushing when other work is piling up.

Most businesses would like positive newspaper or magazine coverage, but the truth is only the very best stories make the page in what is an ever increasingly competitive arena and now, many companies are not suited to a traditional news release approach.

This may be because data or case studies are not available, no new services or products are in the pipeline, or the particular industry is flooded. (more…)