By Alicia Lawrence

A competitor analysis provides you with the knowledge to make an informed decision on what aspect of your company gives you a competitive edge.

Creating a PR or marketing plan without solid research on your competitors is like competing in a game without knowing the judging criteria.

The customer is your judge, and they have done their research. So should you.

Depending on your niche, professionals create different types of competitor analysis reports based on ratings and research.

Besides the basics, there are four stones that usually remain unturned in a competitor analysis. They are the keys to strong positioning, and should be a fundamental driving concept to your overall campaign. (more…)