Today’s guest post is written by Tom Bishop. 

Ever been to the theater?

There’s a feeling of anticipation as you enter the dimly-lit theater and find your seats. Your eyes adjust, and you notice that half the seats are empty. The orchestra tunes up, and on stage, you see the curtains part just a hair as somebody peeks out.

Behind those curtains the air is thick with anxiety. Chorus members stretch nervously. The lead man hurriedly recites lines. The diva is tossing lunch. The producer, peeking through the curtains, is wondering one thing:

Where is everybody?

He sees the same thing you did. It’s only five minutes to showtime and the house is less than half-full. If you’ve ever produced a webinar, you know exactly how this beleaguered producer feels.  (more…)