I didn’t really want to add to the conversation about Klout. Shonali Burke did a nice analysis, Mark Schaefer created quite the conversation, Trey Pennington discussed why it’s necessary, and even the Wall Street Journal is on board.
I didn’t feel like I had anything new to add.
But then. I received an email from Klout asking if I am interested in learning more about some new movie or something (I didn’t really pay attention) Kobe Bryant is doing. The only reason I care what Kobe Bryant is doing is because my ten-year-old brother LOVES him. Other than that, I’m pretty sure I have no influence that can help Kobe and his PR team reach any of their goals.
(With both Google and a quick search of my deleted emails, it seems I have been offered a poster and a copy of Call of Duty, which I’m pretty sure is a game for the XBOX…and I really don’t care.)
It turns out, according to Klout, I am more influential than Jay Leno. Who, according to their algorithms, is a feeder while I am a thought leader. (more…)