Today’s guest post is written by Adam Justice.
SEO has a few basic principles that will never change, but search engines routinely refine their algorithms in ways that usually make any fringe efforts worthless.
Every few months there is a new set of best practices, and another group of web properties are adversely affected by changes.
This year, in particular, has been especially harsh on websites that focused a lot of their attention on SEO.
It’s also the year Google search began to lose some of its power as gatekeeper of unique hits, but gained some of it back with Google+. (more…)