By David Scott
When it comes to lead generation, many marketers aren’t sure which tactics they should use to provide their company with qualified leads.
In fact, many marketers aren’t even sure which marketing tactics should be used as lead generation tactics.
A successful lead generation tactic has to meet several criteria:
- It should generate large numbers of qualified leads for your company;
- You can use the tactic to reach a specific audience of your target customers;
- You can measure the number of leads you get each time you use the tactic; and
- You can measure the costs and ROI you get from using that tactic.
There are seven marketing tactics that meet these criteria. I call them the “Magnificent Seven,” because they are the best tactics for providing companies with large numbers of actionable leads. (more…)